Heavybag Media Ads
The top ad uses the shock value of the term "viral marketing" to arouse curiosity in the viewer. Bold forms and playful illustrations stand out among the typical gray drone of newsprint, while also communicating Heavybag Media's edgy tone.
In the bottom ad, erasures and wrinkles add visual tactility, while graphic elements and typography reinforce the company's collateral materials.
Specialties: Concept. Design. Illustration.
Tools: illustrator, Photoshop.