New England Brewing Can

This package design depicts the legend of New England Brewing's new Sea Hag IPA. It tells the story of a young beautiful woman who became haggard and craggy through years of hardship. This concept employs layered meaning, including: split personality, a beer goggle effect, and time lapse. The illustration creates a stylized rendition of historical engravings.

Specialties: Concept, Design, Illustration.

New England Brewing Sea Hag IPA Can New England Brewing Sea Hag IPA Can